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Why the whole world doesn’t read this blog - the elaboration likelihood model

Started by alistairpott · 9 months ago

I am often frustrated when clear, logical ideas with plenty of evidence are rejected out-of-hand. Why do people fail to properly understand and process so much of the information available to them?
I recently read a brief description of a model (called the elaboration likelihood model) exp ... Continue reading »

2 comments

  • Len

    2 years ago

    There is an evolutionary psychology explanation for the preference for peripheral processing, which is related to your points. We are genetically programmed to choose the peripheral route, because those individuals who took the time to centrally process information got eaten.
    reply
  • Alistair

    2 years ago

    Exactly - humans use heuristics for almost everything and that makes good sense (because of the costs of central processing).

    And there is only one way we could get that way - evolution
    reply

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