DISQUS

alistair.pott: Why the whole world doesn’t read this blog - the elaboration likelihood model

  • Len · 2 years ago
    There is an evolutionary psychology explanation for the preference for peripheral processing, which is related to your points. We are genetically programmed to choose the peripheral route, because those individuals who took the time to centrally process information got eaten.
  • Alistair · 2 years ago
    Exactly - humans use heuristics for almost everything and that makes good sense (because of the costs of central processing).

    And there is only one way we could get that way - evolution