http://alistairpott.disqus.com/enFri, 11 May 2007 10:57:26 -0000http://alistairpott.com/2007/05/11/why-the-whole-world-doesnt-read-this-blog-the-elaboration-likelihood-model/#comment-2386207Exactly - humans use heuristics for almost <strong>everything</strong> and that makes good sense (because of the costs of central processing).<br><br>And there is only one way we could get that way - evolutionAlistairFri, 11 May 2007 10:57:26 -0000http://alistairpott.com/2007/05/11/why-the-whole-world-doesnt-read-this-blog-the-elaboration-likelihood-model/#comment-2386208There is an evolutionary psychology explanation for the preference for peripheral processing, which is related to your points. We are genetically programmed to choose the peripheral route, because those individuals who took the time to centrally process information got eaten.LenFri, 11 May 2007 10:51:57 -0000